About Us

EST 2017

Our Story

What started as a fun design for Sheena Tatum’s kiddos unexpectedly took off and became a growing apparel and accessory line celebrating and affirming Black families worldwide! Read the long-winded version here.

In the time we've been in business, we've felt like we've cultivated a community much like family. We thank you for your unwavering loyalty and support. We wouldn't be here without you guys! Thank you for choosing to shop with us.

Warmly,

Sheena Tatum

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